The Latin The Recording Academy hosted its inaugural Best New Artist Show on Tuesday night (November 15) at the Mandalay Bay Convention Center in Las Vegas, with 11 nominees in attendance this year.
Each of the nominees—Angela Alvarez, Sofia Campos, Kandi O Paolo, Clarissa, Silvana Estrada, Paul Grinch, Napalez, Tiare, Valle, Yahritza y su Essencia, and Nicole Zeniago—had the opportunity to perform in front of industry leaders and dignitaries. and special invitees during the hour-long private event.
Rising talents represent different regions of the world such as Mexico, Brazil and Peru, and their ages range from 15 to 95 years old.
“We like to support and open spaces for new artists and what better opportunity than this to get the job done?” Manuel Abboud, CEO of the Latin Recording Academy, said in his opening remarks. “In the Latin GrammyWhat we want is to open up diverse and inclusive spaces for all the artists that we have the opportunity to help.”
The nominees really shone on the two-part stage, being presented by cherished artists who have supported their rising careers, such as English singer-songwriter and record producer Elvis Costello who presented Colombian twin sisters Val, and Miami-based artists Periko & Jessie Lyon who presented Venezuelan singer Tiare, whom they also run under their PJ Records label.
Famous music artist Napalez captivated audiences with his 2020 debut single “La Correcta,” which happened to be a collaboration with Colombian pop group Morat; Silvana Estrada brought her authentic Mexican folk to Vegas with the song “Te Guardo”; And Angela Alvarez, the oldest female artist to be nominated for Best New Artist at age 95, had all the attention when she sang a powerful bolero dedicated to her country, Cuba, to name a few.
Meanwhile, Peruvian singer-songwriter Nicole Ziniago kicked off the show with an impressive performance, while Spanish-French singer and actor Paul Grinch closed the set after being introduced by Alejandro Sanz via video message.
“You have been chosen from among many proposals and this is the first step you will take to make your dreams come true as musicians,” said the evening’s hosts, Jesse Y. Joy.
The show, in partnership with MasterCard and produced by Ayleen Figueras and Nelson Albareda and Loud and Live Entertainment, will evolve into a Latin American tour in 2023, giving fans a priceless night of new music.
The Latin Grammy Awards—which “promises to honor the legacy, celebrate the present, and, with willful awareness, embrace the future of Latin music, propel future generations of musical innovators,” according to a press release—will be held in November. 17 in Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas, and will air live on Univision starting at 8 p.m. ET.